Light always shines brighter in darkness.
In the midst of the COVID-19 crisis, the private sector has stepped up and taken charge, aiding the country’s front line workers and their production workers.
Alcohol manufacturers are rerouting resources to produce hand sanitizer. Individuals stuck at home are spending their idle time sewing and donating protective gear. Now Bauer, the popular hockey manufacturer, has repurposed its production facilities to make and distribute face shields for brave medical professionals in Canada and the U.S.
Protection that allows athletes to give everything for their team is our heritage.— BAUER Hockey (@BauerHockey) March 25, 2020
Right now, we’re all on the same team. We’re repurposing our facilities to make face shields so that medical professionals battling COVID-19 can safely continue to help those most vulnerable. pic.twitter.com/pBiZuUWdVl
Bauer announced their philanthropic decision on their company Twitter account:
“Protection that allows athletes to give everything for their team is our heritage. Right now, we’re all on the same team. We’re repurposing our facilities to make face shields so that medical professionals battling COVID-19 can safely continue to help those most vulnerable.”
The masks, which are designed to be worn over top of regular medical masks, are being produced and sold by Bauer for roughly $3 per unit. A unit cost that also includes shipping.
In an interview with ESPN, Bauer CEO Ed Kinnaly said that the company is not expected to profit off of this temporary product line.
What’s more, not only do the masks help those on the front lines, but Kinnaly also mentioned the added benefit of mask production keeping his staff employed on the production line.
Bauer’s vice-president of global marketing, Mary-Kay Messier expanded on the decision with NHL.com on Wednesday.
“You think about hockey being team first and then you also think about the greater community and how connected we are. I think this felt similar in that we needed to unite in this most uncertain time and [have] everybody pick up an oar and start rowing.”
As of this writing, Bauer has already received orders for 100,000 units across the country.
Who will be the next company to join in on the fight? Be sure to check back in the coming days for more.